← All work

Agency / direction & delivery

Creative leadership at ABA

Keeping the idea intact from the brief to the final detail.

Collaborative agency practice through African Brand Architects.
Creative leadership at ABA — project reference

PUBLIC WEBSITE / PROJECT CONTEXT

MY CONTRIBUTION

Creative directionProject leadershipCopy & designProduction coordination

The challenge

Bring multiple creative and technical disciplines together around a clear brief.

The thinking

Make the direction understandable enough for collaborators to act on it.

What I did

Brief interpretation, copy and digital design, project coordination, client feedback and technical/production delivery across African Brand Architects work.

The result

A connected practice joining strategy, design and execution across client programmes.

OCCASIONAL NOTES / NO NOISE

Good ideas.
In your inbox.

Things I’m making and what I’m learning along the way.

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