← All work
Agency / direction & delivery
Creative leadership at ABA
Keeping the idea intact from the brief to the final detail.
Collaborative agency practice through African Brand Architects.

PUBLIC WEBSITE / PROJECT CONTEXT
MY CONTRIBUTION
Creative directionProject leadershipCopy & designProduction coordinationThe challenge
Bring multiple creative and technical disciplines together around a clear brief.
The thinking
Make the direction understandable enough for collaborators to act on it.
What I did
Brief interpretation, copy and digital design, project coordination, client feedback and technical/production delivery across African Brand Architects work.
The result
A connected practice joining strategy, design and execution across client programmes.
