← All work
Travel / customer & trade communication
Airlink newsletters
A monthly email programme, from the story to the reporting.
Newsletter and email-marketing contribution through African Brand Architects.
EMAIL / COMMUNICATION↗
CAMPAIGN THINKING / DELIVERY
PROGRAMME OVERVIEW / COMMUNICATION DESIGNAirlink newsletters
MESSAGE → AUDIENCE → ACTION
PROJECT PROGRAMME / SCOPE OVERVIEW
MY CONTRIBUTION
Newsletter copyAudience updatesCampaign coordinationReportingThe challenge
Bring route updates, offers and brand stories into useful customer and trade newsletters.
The thinking
Give each mailing a coherent editorial thread and a clear next action.
What I did
Customer and trade newsletter copy, recipient database updates, monthly campaign coordination and analysis of supplied campaign reports through African Brand Architects.
The result
A repeatable communications programme connecting content, audience maintenance and reporting.